See you for a new episode “Beauty Fact Check”! And today we want to discuss with you an important subject: the price of cosmetics. You may be a fan of “if it's expensive, it's good quality”. But as you know, at BeautyMix, transparency takes precedence and we want to prove to you that this sentence is not necessarily true! So we went to snoop around the prices of cosmetics and what lies behind…
So let's talk about the costs, the ones that make your cosmetics so expensive!
The cost of manufacturing cosmetics
Did you know that some cheap products can be made in the same factories as luxury goods? So why pay 60 euros for your cream if the manufacturer is the same?
So, of course, luxury brands rely on more expensive active ingredients and ingredients that can multiply the manufacturing cost by 2 or 4, but this manufacturing cost remains very low compared to the final selling price.
And the packaging? Indeed, the more expensive brands will voluntarily bet on packaging with noble materials, with an elegant and attractive design, but once again here, the manufacturing cost of the latter is not enough to justify the sometimes high selling prices.
Development and distribution costs
We must also add the cost of quality tests or Research & Development which, due to very strict European regulations, can be long and costly!
And the rest then? These are the costs of distribution, transport, samples, testers and finally the margin that the company will make on the sale of its product...
The cost of the image
You guessed it, we're going to talk about communication here! And yes, in this ultra- competitive universe, the big brands rely heavily on advertising and on the faces of the stars and influencers who will represent them. Their budget can represent around 20% of the selling price.
A major brand spends an average of 2 million euros per year on its muses… But if we think about it, do we really need that to justify the purchase of our cosmetics?
Why let these costs take precedence over the real needs of your products?
Why are homemade cosmetics a good alternative?
Thanks to BeautyMix, you quickly produce your organic and quality products at the House. You know its composition and you are its producer. Therefore you do not pay: the manufacturing, the development, the distribution and the communication associated with it.You only pay the ingredients and the assets cosmetics. The material and the packaging are infinitely reusable! If so, I promise you!
An investment that quickly pays for itself that allows you to have cosmetics that meet your expectations, at the right price!
And this chart speaks for itself:
| Products | Their cost with BeautyMix |
| Lip balm (5g) | 0,58 € |
| Anti-aging cream (30 mL) | 3,22€ |
| Micellar water (100 mL) | 3,67€ |
| Organic deodorant (50g) | 4,56€ |
And you, what real value do you attribute to your beauty products? Do you think that a more expensive product is necessarily more effective? You decide !
Do not hesitate to give us your feedback!
See you soon.
The BeautyMix team